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Fortunately, we were able to secure Spring Studios which is just an amazingly visual location with massive windows all along one side, allowing an immense amount of natural light to fill the space.” “The other main location needed to be the photo studio, but although photo studio spaces in NY are somewhat of a known quantity, not just an ordinary studio would do. It was immensely helpful to find a place like this that offered so many areas in one location - the living room, the gym, the bedroom, the rooftop, the garage, and finally the exterior of the fire station which we see in the last scene with David.” “The house itself was actually an old fire station which the owner had completely renovated from top to bottom, whilst leaving in some really fantastic rustic touches like the old fire pole which can be seen in the background of the gym scene.
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To protect the homeowner’s privacy I’m not at liberty to tell you whose house it was but our genius Locations Team led by Joe White somehow worked their magic, found the house through Cold Scouting, and convinced the owners to let us take over the place for three full days.”
“We pulled out all the stops in the search for this, using all the resources at our disposal from files of known past locations to cold scouting (leaving flyers at hundreds of townhouse buildings that could fit the bill.) Finally after weeks of scouting we found it. The problem is that once you get into wider space, you start getting away from townhouses and into luxury lofts, which both the agency creatives and the Director Fredrik Bond didn’t think was right for Beckham.” In general, NYC townhouses are fairly narrow, especially when you start to fill it with a lot of filming equipment. Believe it or not, this was a bigger challenge than we had originally anticipated. Ideally, it would have the look and feel of a Chelsea/West Village townhouse. The criteria was that it needed to be grandiose yet cool, not ultra modern, something that would be a place that Beckham would live with his family in NY - not a bachelor pad. “Our central location was to be Beckham’s “home”. At the same time, due to Beckham’s and Hart’s time limitations, we needed to find locations in which we could get several epic styles combined in one place.” “We really needed grand locations the best New York had to offer. What specific locations did you choose for the shoot and why? TLG was able to question Rival School Pictures’ Executive Producer, Alihan Karagul about the shoot. The commercial was shot on location in New York as Hart attempts to imitate Beckham’s lifestyle for an upcoming film as hilarious results ensue. Comedian Kevin Hart and sports personality David Beckham feature in Sonny London and Rival School Pictures’ latest commercial for H&M.
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